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Personalization in non-territorial offices

May 2008 | Sandra Brunia

Personalization and the non-territorial office seem to be contradicting concepts. It is generally accepted that it is not possible to personalize workplaces in environments were no fixed individual workplaces are allocated. However, people seem to have a human need of personalization. Personalization can be done in different ways and for different reasons. Based on a literature review and a qualitative case study at a Dutch governmental organization, this article aims to explain why and how personalization occurs in environments where non-territorial office concepts are introduced.